CashInHome has the unique, industry leading 90-Point Marketing Plan for your home

CashInHome consistently delivers exceptional results and sells homes at top dollars much quicker than the industry average. Our unique, industry leading, 90 point marketing plan and our ability to execute the plan is our secret in selling properties:

Getting Ready:

  1. Review and explain all clauses in Listing agreement and other paper work/agreements.
  2. Review and explain Sellers Easy Exit Listing Addendum (
  3. Our unique Sellers Communication Guarantee (
  4. Review and explain Pricing Strategy

Within 24 hours of Listing:

  1. Recommend professional real estate photography.
  2. Property professionally evaluated for Staging.
  3. Consider Getting Property professionally inspected for “sale preventing defects.”
  4. Confirm all showing instructions for home and emergency contacts.
  5. Prepare a Seller’s Net Proceeds Sheet to show seller expenses, closing costs and net proceeds.

Maximize market exposures to get the highest selling price, fast:

  1. Start marketing to our strong realtors network as “off market” listing. No worries, we still get the price we set.
  2. Place professional and clean signage at home.
  3. Neighborhood specific sign rider
  4. Place Seller/Buyer Home Warranty and explain the benefits of a Home Owner Warranty with the seller.
  5. Schedule professional photo session by featured photographer and crew.
  6. Submit and review all photography with Seller prior to publication in print and internet.
  7. Submit photographs and copy to graphic designer for professional (e)Flyer creation.
  8. Electronically submit the listing information to the Multiple Listing Service for exposure to over 50,000 active real estate agents in the Multiple Listing Service area.
  9. Send “Just Listed” cards to over 1,000 Homebuyers, Active Agents and affiliates in our database.
  10. Publish property on our website,, which exposes the property to both international investors and local home buyers.
  11. Unique position to high tech buyers: in bay area, a high percentage of homes are purchased by high technology company employees. Our connections in Google, Facebook, Apple, Amazon will enable us to market to the potential homebuyers directly.
  12. List property on
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  16. Distribute your listings to the TOP 500 agents in the Bay Area. Making sure your home gets in front of the agents who are actually working with buyers as well!
  17. Market your home on Facebook, the #1 traffic social media.
  18. Market your home on Twitter, the micro blogging wesite.
  19. Market your home on Pinterest. the picture social media.
  20. Market your home on WeChat platform, the #1 source of qualified international buyer leads.
  21. Publish custom Video Virtual Tour to YouTube channel.
  22. Publish custom Video Virtual Tour on Instagram.
  23. Publish custom Video Virtual Tour on SnapChat.
  24. Professionally optimize home’s presence on 400+ internet syndication sites.
  25. Obtain one set of keys, which will be inserted in the lockbox.
  26. Perform a Reverse Prospecting Search(past clients for the whole brokerage) to attract prospective buyers within the MLS.
  27. Help seller relocate locally in the Bay Area.
  28. Send a personalized letter to residents in the immediate neighborhood promoting the features and lifestyle benefits of the property.
  29. Weekly marketing meeting with the team to mastermind on what steps have been completed and executed in the marketing of the home and review with Seller.
  30. Advertise the property on other co-op listing fliers, as well as other listings in area.
  31. Guaranteed Weekly Seller reports on activities and factors (e.g., market changes, mortgage rate fluctuations, sales trends or anything that may affect the value and marketability of their property).
  32. If needed, provide Broker Tours with the 1st week following listing date, with minimum 5 days advance marketing notice.
  33. Explain the use of the Seller’s Property Disclosure Statement the seller will complete, and that will be presented to the buyer of their home.
  34. Continually evaluate Price Position and marketing . . . to open the market vs. narrowing the market.
  35. Promote the property at the weekly company sales meeting.
  36. Suggest or advise changes to make the seller more sellable and attractive to buyers.
  37. Daily prospecting for Buyers, and contact twenty people per day looking for potential buyers.
  38. Contact my buyer leads, centers of influence, and past clients for potential buyers.
  39. Assist seller with interim financing if necessary.
  40. Promote the property at all MLS association marketing sessions.
  41. Determine if the property qualifies for the property to be toured by agents from my office following our weekly sales meetings.
  42. Re-write Advertisements weekly to keep them fresh.
  43. Targeted telemarketing directed to qualified buyers.
  44. Constantly inspect and improve the marketing of any under-performing marketing campaigns.

We do all the homework, so you don’t have to:

  1. Represent the seller on offer presentations, and negotiating the best price and terms.
  2. Professional Closing Coordinator to handle the entire pre-closing and closing process for the seller.
  3. Provide seller with a list of preferred vendors.
  4. Research tax records to verify full and complete legal information is available to prospective buyers and buyer’s agents on MLS printout.
  5. Provide seller with a Showing Checklist which offers home showing guidelines to help have the home prepared for appointments.
  6. Research ownership and deed type from closing attorney Title Company.
  7. Research property’s land use, deed restrictions, and easements.
  8.  Email the seller at least weekly with feedback & reports on the property.
  9. Walk the appraiser through the property, ensuring best chance of appraising for the sales price.
  10. Follow up with the buyers inspector to make sure inspection results are minimized.
  11. Determine if seller qualifies for our Smart Seller Program.
  12. Meet with our Closing Coordinator daily for status updates on the closing process.
  13. Provide seller copies of any advertising regarding the property upon request.
  14. Prequalify all prospective buyers to avoid wasting sellers’ time with “shoppers”.
  15. Monitor the buyer’s loan to assure timely loan commitment.
  16. Arrange all final inspections, including utility and municipal.
  17. Make arrangements with the Closing Attorney Offices and verify file.
  18. Monitor buyer and agent feedback to make any necessary changes to price, condition…etc.
  19. Require all offers include buyers pre-approval and proof of funds for down payment.
  20. Make my entire team available so that any questions or concerns will be handled in a timely manner.
  21. Write Magazine Ad Copy, as applicable, for the property.
  22. Update qualified Buyers with your property information.
  23. Work to qualify prospective buyers and assist them in obtaining suitable mortgage financing through our preferred lenders.
  24. Targeted marketing to ensure we attract a buyer who is the most willing to pay the highest Price.
  25. Follow up with all buyer leads and inquires within 15 minutes 7 days per week.
  26. Track and analyze all web and phone inquiries to determine where the buyers are seeing the property.
  27. Live Access to Buyer Agents 7 days per week so the prospective buyer can speak with someone in our office about the property immediately.
  28. Specialized team of full time assistants to care for the sellers every need.
  29. Leverage our Exclusive Google platform for guaranteed to bring more buyers and sellers together through our network.
  30. Make sure if the property is given to our “Physicians Concierge” team if it qualifies.
  31. Digitally upload and provide real time access to all pertinent documents for area Real Estate companies.
  32. Provide a Homeowners Guide to prepare the home for showings and negotiate the inspection process.
  33. Assist Seller with Move Out Clean Up through our affiliate relationships.
  34. Set up final walk through of the property for buyers and their agent.
  35. Arrange possession and transfer of home (keys, warranties, garage door openers,
    community pool keys, mail box keys, educate new owners of neighborhood policies.
  36. Deliver the sellers check to them at closing.
  37. Help seller find their next home if they will be staying in our area.

CashInHome’s Easy Exit Listing Guarantee

CashInHome’s Easy Exit Listing Addendum

What is your biggest fear when you list your home with a real estate agent?

It’s simple. You worry about being locked into a lengthy listing agreement with a less than competent real estate agent, costing your home valuable time and exposure on the market.

Well, worry no more. We take the risk and the fear out of listing your home with us. The CashInHome team is proud to offer our EASY EXIT Listing Agreement.

When you list your home through our EASY EXIT Listing Agreement, you can cancel your listing at any time. No hassles, no worries. It’s easy.

  •     You can cancel your listing anytime
  •     You can relax, knowing you won’t be locked into a lengthy contract
  •     Enjoy the caliber of service confident enough to make this offer

We have strong opinions about real estate service. We believe that if you are not happy with the service you receive, you should have the power to fire your agent. While it takes a strong belief in the quality of one’s service to make this kind of stand, we never settles for less than the highest professional standards from ourselves, our staff and the service providers we refer.

We are confident that you will be happy with our service and results as just hundreds of other home sellers have been.

CashInHome Team

CashInHome’s COMMUNICATION GUARANTEE with our seller and buyer


The number one complaint we hear from buyer or seller, is much too often about Realtors taking a listing on a property and then the seller never hears from them again.  It was all just a numbers game.

Well that will not happen with CashInHome’s and we are willing to back that claim with a written guarantee to you.

We promise to:

  • Contact you at least once a week with a full marketing report of activity.
  • Provide feedback from agents who have shown your home, so we can discuss.
  • Report any changes in mortgage rates or the local market that may affect your sale.
  • Update you on what we can do next to attract more qualified buyers.
  • Return your phone calls personally and promptly every time you call.
  • Answer all of your questions and keep you informed of our progress.
  • Address any of your concerns in a timely manner.
  • Present all offers to you as soon as we receive them.
If we do not comply with all the terms of my written guarantee, you can fire us on the spot with no questions asked. Actually we are taking another step further that nobody else do it:
If there's ever a week where you don't hear from us with an update on the marketing of your property, we'll give you $100 in cash at closing. And, we'll give you $100 for each time it happens!

You see, we are serious about selling your home and making this a stress free transaction.

Yours truly,
CashInHome team